"HERE, YOU WON'T GET PICKED LAST FOR THE TEAM"
Do you ever wish you could go back to high school gym class? If your one of the few who peaked in high school, this is for you! This brand is an Adult High School Sports Club with all of the nostalgia but none of the puberty and acne. If a part of this club you take part in practices, scrimmages and games centered around your favorite gym class sports. Remember Dodgeball, Capture the Flag, Four Square, and Kick Ball? Get ready to be transported back to the hallowed halls of your high school. Be a player or a spectator, in this league you will never be picked last for the team!
*You know I had to save the best for last...advertising campaigns at the bottom!
Soup to Nuts:
CD: Emily Braunstein
AD: Emily Braunstein
CW: Emily Braunstein
Bleachers is an homage to my father Rob. A sports lover and ultra fantasy football competitor who always harkens back to his nostalgic high school gym days. I thought about a league for him and his buddies where they could mingle and celebrate together in sport. Although he’s approaching 55 this year, middle aged men are still allowed to act like kids, right?
The Big Idea: Superlatives
Superlatives are a staple of high school culture. They capture the personalities, standing, and prospects of the students involved. This campaign makes light of this tradition in the realm of the sports club and it’s members. It's finally time to crack open the Bleachers class of 2021 yearbook and the content is thrilling.