HERA
"DON'T PUT YOUR LIFE ON PAUSE FOR YOUR PERIOD"
The Pitch:
When that time of the month rolls around, women everywhere struggle to cope with their period symptoms. Say goodbye to curling up in the fetal position, ducking out of work early, and screaming profanities at your significant other. Hera imagines a world where women can live their lives symptom free from their periods through an all-in-one patch. Stop spending hundreds of dollars on period symptom products when you could be spending that money on drinks with your girlfriends. Hera knows how to take on your period pains like nobody else, and we're not backing down.
*You know I had to save the best for last...advertising campaigns at the bottom!
Soup to Nuts:
-Packaging
-Logo Development
-Social Media
-Advertising
-Copywriting
CD: Emily Braunstein
AD: Emily Braunstein
CW: Emily Braunstein
Hera is for the modern woman. I wanted to break away from the teen centric and ultra-saturated period market and make something for a woman on the go. Whether you’re a boss CEO of a fortune 500 company or a strong stay at home mom of 4 kids, you can’t stop your life for your period. The period symptom relief for the 2020 woman is here with Hera.
The Big Idea: Happy Hour with Hera
Hera gives women the power to take back their days and nights on their periods. This concept defines this time as Happy Hour with Hera. Think of all the things you can do without period symptoms taking over your life. Happy Hour can make you feel free, joyous, crazy, fun, and so many more emotions. This would be shown through a fun and exciting lens, fit for the modern woman.
