The Pitch:
The blue jean has defined the last century of American culture. These pants spanned decades, cultures, and genders, constantly staying on the forefront on fashion and changing times. Warhol, Brando, Dean, Klein, Madonna, and more. How did this article of clothing become such an iconic part of modern American culture? This book explores the rich history of denim, and its impact and influence on our culture. Slip on your blue jeans and hit the road!
*You know I had to save the best for last...advertising campaigns at the bottom!
Soup to Nuts:
-Publication Design

CD: Emily Braunstein
AD: Emily Braunstein
CW: Emily Braunstein
As an avid jean lover, I always wondered how this simple piece of fabric became so iconic in American culture. My research for this project unearthed so many unknown trailblazers and moments in history that made this modest piece of blue clothing, the celebrated jeans we know today. I don’t know about you, but this book makes me want to run to my nearest mall and contribute to the ongoing jean phenomenon.
The Big Idea: The Thread of History
Blue jeans have always had their hand on the pulse of history. This concept takes this rich history and emphasizes the thread-like journey that jeans have woven through American culture. In sewing, the thread strengthens and helps construct the garment. As we look at iconic moments in history, the blue jean is always there to add cloth and courage to those who wear it.

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